Justine SouliéABOUT

House of Frog

Renault Carwalk

Created for the launch of the new Renault Twingo, 

House of Frog is an immersive experience celebrating the iconic "frog" nickname of the Twingo through playful installations, live performances and interactive experiences.

The project involved developing visual concepts, creative worlds and graphic systems for large-scale digital installations. Art direction focused on defining each universe's visual language and storytelling, in close collaboration with 3D artists who brought the concepts to life.

Role
Art direction

The Playground

Inspired by French formal gardens, we created a playful little world where the Twingo moves through a colourful maze of geometric shapes and modular elements.

Role
Art Direction
Team
video the playground, french garden

Candies

For the House of Frog experience, Renault created a signature Twingo-shaped candy. We expanded this idea by creating candy versions of the frog and Renault logo, bringing them together in a colourful and playful world where the Twingo transforms into a frog.

Role
Art Direction
Team

The Claw Machine

A playful interpretation of the arcade claw machine, where Twingos become collectible objects inside an animated mechanical universe inspired by funfairs and gaming culture.

Role
Art Direction
Team

Twingo Live Show

For the launch of the new Twingo, Renault transformed its Champs-Élysées flagship into an immersive festival of music, dance and live performances. We created a series of animated visuals bringing Twingo’s playful identity to life through its iconic frog, vibrant greens, bold typography and a pop-inspired 90s aesthetic.

Role
Art Direction

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